The first question that we would like to hear from you about is an eligibility requirement. Currently our qualifications state "Ticket price must be $30 or less (between "Free" and $30)."
The average OOB ticket price is $18 to $22.50. Of course if you are working under the Equity Showcase Code, tickets are restricted to $18 or less and Seasonal Code tickets are set at $20 or less. We always try to be as inclusive of the full Off-Off-Broadway community as possible, which includes Equity and Non-Equity productions; Commercial and Not-for-Profit productions. We also wanted to provide for growth within the sector. And $30 is still well under the average ticket price for an Off-Broadway production.
We have had requests this past season to increase the eligible ticket price to $40 or $45.
Should we bump the eligible ticket price up to a higher amount to include those productions who can charge more for their tickets?
Or should we keep the eligible ticket price as is?