Contributed by Sarah-Jane Stratford
Greening the Great White Way began in earnest in 2008, when
a few dedicated theatre professionals saw ways in which Broadway could set the
stage for more sustainable productions, without losing any razzle-dazzle. TheBroadway Green Alliance has created a wide array of eco-initiatives, motivating
professionals and audience members alike to adopt a greener ethos.
The storied lights of Broadway are beautiful, but the
environmental impact of incandescent bulbs was anything but. The BGA
accomplished the Herculean feat of bringing theatre owners to the same page and
making all marquee lights energy-efficient LED bulbs – all 100,000+ of them,
saving over 700 tons of carbon a year. The shows are still hot, the planet a
bit less so.
When it was observed that the binders used for scripts and
light cues were thrown out after every show, the BGA created the Binder
Initiative, offering a place where binders could be donated after use and
recycled into another show. The initiative is an incredible success, saving
mountains of binders from landfill. The BGA is working to bring Off-Broadway
and other local theatres, for whom costs are an even bigger concern, into the
program. Soon, there will be binders
that have been in more shows than some of the busiest actors in town.
Those busy actors often wear body mics, and the need for
fully-charged batteries is mandatory. The BGA has convinced most of the
productions to opt for rechargeable batteries, thus keeping thousands of tons
of toxic waste out of the system and saving money for more important
investments.
One of the BGA’s greatest successes has been in tapping
individuals’ green passions, whether they are ardent environmentalists or just
want to lessen waste. Many shows now have a “Green Captain” – one person,
whether in cast or crew – who acts as advisor, point person, and liaison,
helping to green the shows and the people who make them happen.
At that great green musical Wicked, the Green Captain is
actress Nova Bergeron. On the road, Nova discovered many theatres had no
recycling facilities, so she gathered cans & bottles and recycled them
herself. Since she joined the Broadway company, just a few of her
accomplishments include: switching everyone to recycled-paper tissues, swapping
paper for fabric towels, gathering #5 plastics to recycle at Whole Foods, and
collecting corks and makeup containers to recycle at TerraCycle (with her help,
the BGA has kept over 18,000 corks out of landfills!). ‘Wicked’ also green-lit
welcome tote bags with stainless steel water bottles for all new company
members, which Nova presents. She is currently creating a labeling and storage
system for reusable flatware so that the company can stop buying – and throwing
out – plastic utensils.
Over at the new play Peter and the Starcatcher, currently
up for 9 Tony Awards, co-star Adam Chanler-Berat assumes Green Captain duties.
Busy as he is, he felt this was too important a responsibility to pass up and
hopes to inspire others as well. Already, he’s got many cast and crew members
to use reusable water bottles and they fill from the tap, as opposed to plastic
jugs. Next, he plans to install recycling bins in every dressing room, put up
signs reminding everyone to turn off lights, and join Nova in the cork
collection.
It’s easy to be environmentally inspired at Peter, because
innovative set designer Donyale Werle made much of the set from reused
materials or items she found dumpster-diving. The Tony-nominated set is one of
the most exciting in town, proving that you don’t need to make an impact on the
earth when you are making one on stage.
The BGA is constantly developing new projects and greater
outreach. Everyone is welcome to join and help Broadway scale higher, greener
heights.
----------------------------
Sarah-Jane Stratford is a New York-based writer, activist, and
green advocate. She is the author of two novels and her work has
appeared in Guernica, The Guardian, and Women and Hollywood, as well as
being performed with Liar's League, New York. She is currently working
on novel about World War I espionage and a play about censorship and
sedition.
No comments:
Post a Comment