Contributed by Guest Blogger of the week, Jonathan Reuning.
My brother-in-law has a degree in economics so Ian and I consulted him when we started United Stages. He said the first and most important thing to do was to write a business plan – a crash test, so to speak – A way to imagine your company’s journey and anticipate potential potholes along the road.
Does your company have a crash test? How do you envision your company doing two years from today? Three years? A decade from today? Grab a pencil with a non-dried out eraser and a stack of scrap paper. It isn’t real unless it’s written down. Who is your current audience? No, really, be specific. What things are you doing to make your audience grow? If you had to, who could you share resources with? (Who are your natural allies?) Don’t know? Luckily you don’t have to reinvent the wheel. There is an amazing amount of crash test advise to be found right here on this site.
This is my final guest blogger post and I just wanted to say thanks to the IT Foundation for the opportunity to enter the conversation. I’m obliged also to the NYC producers and artists who each day chime-in, remain curious, make connections with one another, respect their audiences, and grow and thrive in the business and art of theater.